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11 Pages

Connotations of Racial Concepts and Color Names

Note.-Scores shown are mean factor scores divided by number of scales. Color-name data are from Williams (1964).

Color-"'\~· ColorPtnonEt.hlllt-

Color Person-~// Etllnie-- Y W BR R BL

ColorPtrton-

CoLoR VERsus CoLOR PERsoN, CoLOR VERsus ETHNic, AND CoLOR PERSON VERsus ETHNIC

I White Black Brown Yellow Red Indian Indian person person person person person Caucasian Negro (Asiatic) Oriental (Ameri-can) ---------------------------

DISCUSSION