chapter
7 Pages

Changes in the Connotations of Color Names Among Negroes and Caucasians: 1963-1969

Race-related Black 5.09 5.36 4.11 3.38 5.98 6.05 5.70 5.84 3.31 3.38 3.63 4.37 White 1.79 1.83 2.05 2.71 3.60 3.19 3.52 3.11 4.75 4.56 5.10 4.23 Red 3.18 3.27 3.08 3.52 5.58 5.63 5.19 5.25 6.23 6.24 5.77 5.89 Brown 4.45 4.72 3.82 3.48 4.95 5.10 4.92 4.98 2.74 2.78 3.51 3.49 Yellow 2.82 2.58 2.52 2.47 3.21 3.07 3.24 3.13 4.99 4.96 5.00 4.71

Blue 2.12 2.18 2.28 2.22 4.05 4.20 4.33 4.46 4.50 4.66 4.76 4.86 Gray 4.50 4.80 4.23 3.99 3.68 4.11 3.90 3.51 2.43 2.63 3.00 2.78 Green 2.33 2.40 2.78 2.60 4.56 4.45 4.39 4.42 5.00 4.82 4.62 4.87 Orange 3.29 3.08 3.05 2.91 4.51 4.72 4.11 4.37 5.16 5.60 4.79 5.35 Purple 3.17 3.41 4.00 3.58 4.95 5.22 4.87 4.80 3.97 4.25 3.43 4.20

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~ote.--Data for 1963 Cauca~ians and 196.~ Negroes are from \Villiams ( 1964).