ABSTRACT
In the previous chapter it was explained that in some circumstances there are benefits to using mixed methods. In the descriptions of their projects, Lynn Hancock and Sandra Walklate both pointed out the depth of understanding that can be gained through using qualitative and quantitative methods to complement each other. Depth of understanding is what qualitative research is about, and in this chapter the ‘softer’ or less structured methods are explored. The term ‘soft’ in relation to research methods tends to be used in contrast against ‘hard’ science or purely numerical or statistical studies. The term ‘semi-structured’ means the sort of research where the whole game plan has not been cast in stone. In other words, it allows the researcher to be flexible, perhaps following up leads or areas of interest that were not initially anticipated.
