ABSTRACT
14 SUMMARY. This formative investigation employed framing theory to content analyze the nature and extent of sexually appealing newscasters primarily on cable news programs. Overall, 62% of segments contained journalists with "high" sex appeal, and these were predominately female. Specifically, these journalists were physically attractive, suggestively dressed (e.g., open blouses, tight-fitting skirts), and filmed in ways that accentuated these features. Female newscasters on Univision's Primer Impacto, who double as models on its website, always exhibited "high" sex appeal compared to 93% of newscasters on MSNBC, 49% on Fox News, and 39% on CNN. doi:10.1300/J057v13n01_03 [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website: < https://www..HaworthPress.com > © 2007 by The Haworth Press, Inc. All rights reserved.]
