ABSTRACT
Relevance remains even centuries after the phrase ‘the only constant in life is change’ was coined by Greek philosopher Heraclitus of Ephesus, particularly as we move through the twenty-first century – an era being defined by continuous and rapid global change. To some, change represents a sense of newness, excitement and novel beginnings, while to others its mere suggestion embodies terror, fear, destruction, loss of control and death. It is no surprise then that the notion of last chance tourism, a form of tourism that capitalizes on that which is vulnerable and changing, evokes a polarity of opinions, which in this text have been expressed through discussions focused on (1) understanding, (2) marketing, and (3) managing last chance tourism.
