chapter  3
12 Pages

Portfolio Orientation: Purpose, Type, Context, Structure, and Audience

Just as an architect must “get the lay of the land” before planning a project and laying the first brick, the portfolio builder must understand the orientation before embarking on the building of a portfolio. Orientation refers to the portfolio’s purpose, the type of portfolio best suited to the purpose, the context in which it will be used, the structure suggested by a particular criteria, and the intended audience. Purpose, type, context, structure, and audience set the orientation of the portfolio and give the builder direction.