ABSTRACT
THE BUSINESS PLAN is one of the most “taught” aspects ofentrepreneurship. As a work project, it provides a wonderful learning platform. The creation of a business plan requires that all the different functional areas relating to the venture be detailed: financial plans and budgets, assessments and asser - tions of market need, the four P’s (price, product, promotion, and place - ment) of marketing, key talent needs of the venture, risk assessments, competitive details, and comparisons, and on and on.
