ABSTRACT
This chapter addresses limited aspects of working in community agency and private practice settings. The play therapist in the community setting thinks beyond the playroom and is responsible for structuring an environment for full practice, including waiting rooms, family therapy rooms, assessment rooms, access to bathrooms, and file storage. Marketing play therapy practice involves educating the public regarding what play therapy is and how it is beneficial. Technology offers multiple tools to help play therapist share information in frugal or expensive ways. Play therapists will want to utilize tried and true methods of local presentations and advertising, as well as modern tools of Internet marketing and social networking sites. For several reasons, program evaluation is essential to successful play therapy practice. Program evaluation is the review of play therapy practices based on quantitative and qualitative data for a particular setting. Program evaluation assesses the level at which play therapy is beneficial to children and under what structure.
