ABSTRACT
After reading this chapter, you will be able to understand that: ■ risk management in SMEs is not limited to finance but can be extended to marketing ■ innovative SMEs are risk-takers ■ marketing is an important dimension for SMEs in terms of competitive
advantage and risk ■ marketing decisions go beyond profit and loss risk and are critical for survival
of SMEs ■ developing new products is key to growth but is pregnant with risks ■ SMEs can grow in many ways: collaboration, internationalization, branding but
each method has its own advantages and risks ■ country risk is important for SME entry to foreign markets ■ SMEs can be risk-managed easily.
