chapter  5
18 Pages

The Asymmetry of Causal and Diagnostic Inferences: A Challenge for the Study of Implicit Attitudes

Imagine a sports fan, who is perfectly convinced to be free of any nationalist attitudes and who has developed a really international identity. Yet, when watching a soccer match, the same person feels a strong preference for his own national team, which elicits positive emotions as strong as hardly any other object in daily life. In contemporary research on social cognition, one might attribute this phenomenon to an implicit nationalist attitude that diverges from the person’s explicit anti-nationalist attitude. Likewise, a full-hearted vegetarian who has not eaten sh for 10 years discovers herself developing a salivation response at the sight of delicious grilled monk sh in a Pacic Ocean tavern. Again, an implicit pro-sh attitude might be postulated that leaks through the explicit-attitude facade.