chapter  1
16 Pages

Attitudes and Attitude Change: An Introductory Review

One of the most striking characteristics of human beings is our ability to effortlessly and automatically construct elaborate plans and form predispositions and behavioral intentions based on our past experiences, media exposure, and other forms of socially supplied information. The concept of attitudes is central to understanding how experience gives rise to predispositions, and psychologists have spent the best part of the past hundred years trying to understand the intricacies of this process. The main objective of this book is to review and integrate some of the most recent developments in research on attitudes and attitude change, presenting the work of eminent scholars in this eld.