ABSTRACT
Market research can monitor and help detect and resolve problems in other fi nancial product sectors critical to consumers’ day-to-day quality of life. Products such as credit cards, debit cards, and investments are crucial. Time tested market research methodologies can help ensure consumers are receiving appropriate and understandable information in order to make appropriate decisions about fi nancial products and the goods they purchase. Th is benefi ts consumers, fi nancial institutions, and the nation. Th e consumer benefi ts in terms of being off ered products that meet their needs and information needed to make appropriate decisions. Th e ability to better understand the features and benefi ts of fi nancial products not only helps the consumer make better decisions about how to use fi nancial products, but also helps her or him to make better decisions about the goods purchased. Th e fi nancial institution benefi ts in terms of better meeting consumer needs and building long lasting and profi table relationships. Th e nation benefi ts in terms of a more effi cient marketplace.
