ABSTRACT
A fundamental purpose of strategic planning in higher education is to provide an ongoing process of examination and evaluation of an institution’s strengths, weaknesses, resource requirements, goals, and future prospects and to set out a coherent plan to build a stronger, better, and more effective institution. That plan needs to be one that can be altered and shaped as goals are achieved, the environment changes, or new goals are identified. Strategic planning is intended to strengthen and enhance the performance and quality of an institution. It should not occur in a vacuum but should take place within and be shaped by the higher education environment, national higher education policy, and available resources, as well as the needs and goals of the faculty, students, community, and the nation.
