chapter  4
25 Pages

Mobile music: Ringtones, music players and the sound of everything

If a song can survive being transposed from live instruments to a cell-phone microchip, it must have musically hardy DNA … Ringtones, it turns out, are inherently pop: musical expression distilled to one urgent, representative hook. As ringtones become part of our environment, they could push pop music toward new levels of concision, repetition, and catchiness.