ABSTRACT
This chapter propels the higher education domain into a future dystopian world. It is now 2020 and the Leitch Review of Skills (2006) has driven the agenda for higher education in the UK for the last two decades. Beyond the impervious elite, many learned institutes have reinvented themselves accordingly or failed to survive. By adopting a futuristic polemic approach this chapter will consider some of the outcomes and potential unintended consequences of imposing explicit and implicit marketisation on higher education. Specifically, it explores the shift towards viewing the higher education experience as synonymous with a competitive ‘outputs’ model. This is becoming more evident with the prevalence of university league tables and student surveys, as characterised in the UK by the National Student Survey (NSS) initiative.
