ABSTRACT
The North American style modularisation of higher education is creeping into universities in the UK and the Republic of Ireland. Nowhere is this more apparent than the targeting of international students by summer school programmes. Short courses which do not require the application for a student visa are quick, accessible and attractive to international students. While it can be tempting to evaluate the success of such programmes by the ‘consumption’ rate, or how students subscribe to the programme, it is important to note why students choose their educational ‘destinations’, incorporating both touristic and educational imperatives simultaneously.
