ABSTRACT
I am only too pleased to contribute a few final words to this important new book on (Mrs Dilworth. Please check title).
Here at Poppleton University (or The University of Poppleton as it was better known before our recent re-branding exercise) we pride ourselves on leading the field in the marketisation of higher education. Our recent decision to describe all students as ‘shoppers’ has been broadly welcomed by all our sales staff (formerly the academic community) while my own previous experience in the management of a large biscuit factory has given me unique insights into the art of persuading people to purchase well-wrapped objects of little value.
