chapter  5
31 Pages

Enhance Your Message with Powerful Support Material

The “stickiness” of a communicated message-how well the audience remembers-depends on how interesting, memorable, and effective the speaker is. While some people just seem to have a knack for getting and holding the attention of their listeners, anyone can learn the techniques for doing this. We can develop our own tool kit of tactics that greatly improve our likelihood of getting across to our listeners.