ABSTRACT

Introduction Much of the available material on tourism addresses itself to touristic imagery, the first point in the quotation taken from MacCannell. However, his observation that touristic images come up against traditional concerns and constraints is one that is not frequently explored by the growing anthropological literature on tourism. Some of the current material concerns itself with the world of the tourist (cf. Passariello 1983) and much of it is concerned with the construction of the touristic image as well as with the economic and ideological factors which form the infrastructure of tourism in a modern industrialised society (Greenwood 1977; Nash 1977; Said 1978; Graburn 1983a, 1983b; Moeran 1983). In contrast to these approaches, this paper1 will try to contribute to the anthropology of tourism by exploring the reactions and attitudes of the ‘natives’ when they find themselves to be the object of domestic tourism.