ABSTRACT

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

 

chapter 1|3 pages

INTRODUCTION

chapter 2|4 pages

WHAT IS INDUSTRIAL COLLABORATION?

chapter 3|6 pages

COLLABORATION AND JAPAN: THE HISTORY

chapter 4|10 pages

WEST EUROPEAN AND AMERICAN PERCEPTIONS

chapter 5|11 pages

THE CONSUMER ELECTRONICS SECTOR

chapter 6|9 pages

THE AUTOMOTIVE SECTOR

chapter 7|10 pages

INFORMATION TECHNOLOGY

chapter 8|5 pages

AEROSPACE

chapter 9|11 pages

ISSUES FOR CORPORATE STRATEGISTS

chapter 10|7 pages

ISSUES FOR GOVERNMENTS