ABSTRACT
A number of techniques which rely on the collection of data from documentary or text-based sources are used either to supplement interviews and focus groups or to stand on their own as the main research procedures. Research of this nature is commonly called qualitative content analysis, document analysis or text analysis. The chapter covers the following:
• documents as written, visual, multi-media or Internet-based records; • diaries as specific types of documents, often created by participants through
writing, photography or videography expressly for research purposes; • projective and elicitation techniques, including vignettes, photo-elicitation,
mood boards and collages, thematic apperception test, word or picture association, sentence completion, projective questioning, brand mapping and cartoons.
