ABSTRACT
In the last chapter of this book, I would like to discuss which aspect of crosscultural knowledge transfer will be most challenging for multinational corporations in the coming years.
Creating an awareness for knowledge transfer across cultures
The first step to improve intercultural knowledge transfer processes is the creation of awareness for the issue among knowledge workers and knowledge managers. They should not only be informed about the relevance of sharing knowledge
but also receive more training and information on how to share knowledge effectively across cultures. The importance of culturally appropriate codification of knowledge and differences in interpreting overseas knowledge are often not obvious to all members of an organization. An increased awareness will reflect in more knowledge shared and higher profitability of multinational corporations.
