ABSTRACT
In March 2003, the popular Indonesian daily Media Indonesia announced the following headline: “Polygamy Juice Ordered by the Megawati Family” (Media Indonesia, 16 March 2003). The newspaper reported about the famous restaurant franchise called “Solonese Man” (Wong Solo) owned by the entrepreneur Puspo Wardoyo. The restaurant, known for its roasted chicken marinated in Javanese spices, launched its new fruit shake called polygamy juice made out of avocado, mango, soursop and papaya, and apparently a favorite order for President Megawati’s delegation at the restaurant. When asked why Puspo Wardoyo – a polygamous man himself and married to four women – named his new drink product polygamy juice, he replied that he wanted to make the practice of polygamy more visible and more acceptable. His ambition was to make people proud, rather than blush, when they would introduce their second or third wife (Figure 4.1).
