ABSTRACT
Global media ecologies and the utilization of co-productions, co-ventures and formats provide the basis for increasingly networked fi lm and television industries. In particular, new partnerships and alliances along non-traditional lines effect changes in the economic, technical and cultural areas of the media fi eld. As a result of these developments, media and cultural agents have to negotiate a new terrain, in which cultural policy is increasingly intertwined across jurisdictions to meet global market demands. And, fl exible accumulation and consumption is shifting the focus onto the creative labor of audiences and interactive media users.
