ABSTRACT
International fi lm and TV co-production emerged as an important global production technology in the mid-1990s as a result of economic and technological changes in the cultural industries. The dismantling of broadcasting monopolies in Europe, the ensuing re-regulation of the same along commercial mandates and the technological convergence that led to a multichannel universe created ideal conditions for extending fi lm and television production into interregional and global domains. At the same time, protective measures in the form of content regulations and cultural import restrictions were meant to develop new markets to compete against the proliferation of U.S. productions through global distribution channels.
