ABSTRACT

From the 1970s onward, with the re-evaluation of popular culture and theoretical shifts in film studies, stardom has become an important subject in cultural and cinema studies. The study of stardomnot only offers us the possibility of examining the whole cinematic process, as the movie star ties production, film and spectator together, but also allows us to explore how starmaking is organized and understood in a certain society, and more importantly, how a society produces certain notions of personhood through its star making.