ABSTRACT
We have discussed the performance of the rural agricultural credit cooperatives at different levels of administrative arrangement in India. An attempt was made to decipher factors that govern performance of cooperatives, so as to draw strategies for their resurrection. The merits of such an exercise are manifold. The base level credit cooperatives embrace around 11 per cent of India’s population. The credit cooperatives can service their clients better only if their financial position is better. Financial strength would enable the cooperatives to invest in technology, processes and manpower, to offer competitive pricing, a diverse range of products and faster delivery of service to their clients. In addition to the client-centric perspective, the importance of wellfunctioning agricultural credit cooperatives can be appreciated from a macro perspective.
