chapter  1
17 Pages


This chapter sets the context for the book by detailing the key success indicators associated with the global tourism industry. It continues with an evaluation of concerns over the potentially negative impact of international and domestic leisure trips and considers the links between calls for sustainable development and its manifestation within tourism. The chapter explains some of the key products and also approaches that have been offered as alternatives to mass tourism before examining the provenance of responsible tourism. The chapter concludes with a brief look at the challenges facing those seeking to increase consumer demand for responsible holidays.