chapter  8
The future of communication: Pragmatism between modernism and postmodernism
Pages 20

This motto, offered by one of the founders of communication research in the United States, Kurt Lewin (1945: 129), suggests a classic conflict. On the one hand, researchers are frequently, and sometimes deservedly, perceived as detached from the world of practical affairs. On the other hand, policy makers, commercial entrepreneurs, and public interest groups will request answers to questions that have not yet been – and perhaps cannot be – stated in researchable terms. Communication theory might be expected to contribute to better communication in practice and, yet, the field is rarely in a position to simply resolve the normative issues that it helps to raise.