ABSTRACT
ASSERTIVE communication is a phenomenon that is being givenincreasing attention by communication scholars. Assertivecommunication is also being popularized in a variety of self-help books and psychological workshops. Assertiveness has most recently been linked to communication competence, with researchers investigating the relationship between assertive communication and outcomes such as reinforcement of the self-concept and accomplishment of goals (Bower & Bower, 1976; Currant, Dickson, Anderson', & Faulkender, 1979; Fensterheim & Baer, 1975; McVicar & Herman, 1983; Orenstein, Orenstein, & Carr, 1975).
