ABSTRACT
Over the past two decades, military campaigns have increasingly focused on winningwhatmany have come to describe as the ‘information high ground’.As the USA and UK have become further involved in Counter-Insurgency Operations in Afghanistan, in Iraq and in the struggle against Islamist terrorism, the British and American governments, and especially, the US Department of Defense (DOD) and the UK Ministry of Defence (MOD), have attempted to develop and implement Information Campaigns as a central plank of their ‘strategic approach’. Increasingly, these campaigns have been designed, or ‘shaped’, to address all aspects of so-called ‘soft’ engagement with an opponent, an adversary or a designated target population. Moreover, they have acknowledged that target audience perceptions have a significant impact on the likelihood of achieving desired outcomes.
