chapter  1
23 Pages

Elaborating the Cognitive Rules Model of Interaction Goals: The Problem of Accounting for Individual Differences in Goal Formation: Steven R. Wilson

QUESTIONS about message production have captured the attention of asubstantial number ofcommunication scholars (e.g., Cody & McLaughlin,1990; Dillard, 1990). Although researchers are using a variety of concepts and perspectives to investigate message production, their work shares a common interest in explaining how individuals decide what to say in everyday interactions and a common belief that light can be shed on this issue through the examination of the knowledge structures and cognitive processes that underlie message production. Correspondence and requests for reprints: Steven R. Wilson, Department of Communication, Michigan State University, 470 Communication Arts Building, East Lansing, MI 48824-1212.