chapter  6
How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages: Daniel J. O'Keefe
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How should a persuader handle opposing arguments? In many circum-stances, a persuader will at least be aware of some potential argu-ments supporting the opposing point of view. What should a perAUTHOR'S NOTE: My thanks to Sally Jackson for assistance in coding and to Mike Allen for supplying some message texts. A version of this chapter was presented at the 1997 meeting of the National Communication Association.