chapter  8
22 Pages


It is therefore necessary to consider each aspect of the communication process in turn. This is followed by a discussion of the elements that contribute to their quality and effective usage.

Effective communication is none of the following:

• the passive provision of information, however great the volume and quality; • all-staff e-mails sent in isolation from what is important to the receivers; • website links that cannot be fully or regularly accessed; • meetings and forums that are held without specific purposes or agendas; • staff consultation and communication exercises in which the results and feedback

are ignored.