chapter  5
23 Pages

Media and globalization

The social power of the media obviously goes well beyond films and TV programs. It is less about what people watch as it is about the impact media have on the shaping of common narratives, ideologies, and loyalties. Since these narratives and identities are a vital element in the social power equation, the role of media in international politics is key. As Monroe E. Price has argued, media today are the “arena where imagery becomes a supplement or substitute for force.”1