ABSTRACT
This chapter aims to discuss the premise behind the title of this book and the inherent value of its constitutive terms, “humanities” and “design creativity”. The fundamental hypothesis of this title is the fact that the humanities have been marginalised in higher education by the monopoly of technological development. This view gives to the humanities an inherent value in the context of the design disciplines and architecture in particular. Moreover, this value is arguably not aesthetic or of any other kind, but primarily ethical. It is exactly this ethical value that I am going to discuss, arguing that it lies in the practice of architecture.2 My argument opposes other views that approach the problems of ethics as an application of a theoretical problem to “real world dilemmas.” Often such views end up suggesting norms or rules that can be applied on architecture as external imperatives. But what does the term ethics mean in the context of architecture?
