ABSTRACT
Geography has frequently been defi ned as the study of space and place (Tuan, 1977). Simply put, place studies focus on understanding characteristics that make one location distinct from another, while space studies emphasise the relationships between and among places. Geographic place and geographic space provide two fundamental ways of examining how diverse phenomena interact and relate in a three-dimensional world. Marketing research, on the other hand, is concerned with enhancing the relationship between consumers and products (Kotler and Armstrong, 1989). Marketing studies generally focus on either the consumer (e.g. demand and experience) or on the product (e.g. supply and qualities) (Gronroos, 2006).
