ABSTRACT
In this chapter we move to a different stage of our effective marketing management model—implementation (see Figure 7.1). The Effective Marketing Management Process https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203862261/a2fa402b-8203-44c2-9112-0344cc11e5ee/content/fig7_1_B.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/>
