ABSTRACT
Businesses and consumers can purchase products and services from any company in their immediate geographic area or from any company that has a Web site on the Internet. The array of choices is mind-boggling. Trying to evaluate the reliability of each company, product, or service is an overwhelming task. One response in the face of this daunting task is to simply order nothing. Another response is to rely on name-brand products, services, and outlets. Another response is to take the time to research every product, service, or outlet before placing an order. Another response is to purchase from whatever outlet has the lowest price. Another response is to put your faith in a third-party source who will take the
time to sort through the offerings available and make recommendations or provide evaluations of alternatives.
