ABSTRACT
As shown throughout the chapters in this volume, the emerging topic of political public relations is a vibrant one that merits additional theoretical development and empirical scrutiny. Based on the conceptualizations presented throughout the previous chapters, political public relations is clearly an interdisciplinary subject lying at the crossroads of public relations, political communication, political science, and political marketing scholarship. While much work in this area has been isolated and independent in the past, we strongly advocate for the integration and convergence of theories, concepts, and principles in contemporary and future research. This is largely based on the notion that political public relations has a rich scholarly history that has developed in isolation in multiple fi elds.
