ABSTRACT
One area in which a questionnaire study can go very wrong concerns the procedures used to administer the questionnaire. Strangely enough, this aspect of survey research has hardly ever been discussed in the L2 literature—questionnaire administration is often considered a mere technical issue relegated to the discretion of the research assistants or voluntary helpers. This is wrong; there is ample evidence in the measurement literature that questionnaire administration procedures play a significant role in affecting the quality of the elicited responses.
