ABSTRACT
The previous chapters have explained the main principles of constructing and administering questionnaires and processing questionnaire data. While it is important to understand these theoretical principles, relatively little has been said so far about how to put them into practice. Therefore, drawing on the experiences of a questionnaire development project at the University of Nottingham, this chapter provides a detailed, step-by-step illustration of how a concrete instrument was designed, piloted, and finalized. The questionnaire that we present has already been used in a large-scale comparative study in Japan, China, and Iran, and some of the results have appeared in Taguchi, Magid, and Papi (2009).
