ABSTRACT
Bill Gates at Microsoft, Sanford Weill at Citigroup, Gerald Levin at Time Warner, Lee Iacocca at Chrysler, Jeff Bezos at Amazon, Larry Ellison at Oracle, Steve Jobs at Apple, Jack Welsh at General Electric, Michael Eisner at Walt Disney, and Carleton Fiorina at Hewlett-Packard exemplified the celebrity CEO. Prominent magazines’ covers pictured them; television programs featured them; their accomplishments, their movements and their comments appeared in daily newspapers. Architecture Digest took us into their homes. Celebrity CEOs were as big at the box office as movie stars and professional athletes.
