ABSTRACT
The word ‘persuade’ comes from Latin meaning ‘to thoroughly advise; urge’. It is
the ‘urging’ association that we most readily think of in connection with the use of
persuasive techniques in arguments – the appeal to values and beliefs through the
emotions rather than perhaps through reasoned and logical argument. As with
many of the techniques and ideas in this book, as children become more familiar
with the techniques of persuasion they can use them in their own writing and in
analysing the work of others.
