ABSTRACT
The term “market journalism” has taken on a variety of connotations during the past three decades. Some people define it as the pursuit of profits at the cost of quality journalism. This definition suggests that news organizations in markets will automatically produce entertainment-oriented information at the expense of serious news and that reacting to market conditions will force news organizations to integrate advertising and news departments to a greater degree (McManus, 1994, pp. 1–3). A slightly more benign definition argues that market journalism places the priority on profits but with a secondary concern for journalism. Both seem to carry an implicit assumption that markets, by definition, result in lower-quality journalism.
