ABSTRACT
Since 2000, the concept of corporate reputation has been increasingly studied in South Korea from various perspectives, such as business, marketing, public relations, and advertising. Business researchers have primarily focused on corporate performance, while marketing and advertising research has centered on customers’ purchasing intentions, corporate advertisement, and corporate social responsibility. In the fi eld of public relations, there have been about 20 published research papers on topics that include: organization-public relationships; corporate social responsibility; crisis communications; media visibility; news coverage credibility; public relations performance, responsibility, and asset value; CEO reputation and reputation’s relationship to national image; and reputation measurement indices.
