chapter  8
22 Pages

Redesign, Social Action and Possibilities for Transformation

Some redesigns are conservative in that they seek to maintain dominant interests whereas other strive to transform social relations in order to achieve greater equity. Working with the politics of the local enables to engage in a different kind of transformative redesign. The '50 Million Success Stories' advertising campaign continues the idea introduced in the Albert Einstein advertisement. This campaign redesigns refugees as having exceptional skills, knowledge and beauty which they bring to their host country. The chapter focuses on reconstruction or redesign and the ways in which construction, deconstruction and reconstruction should be thought of as a cyclical process. As a teacher, Marg Wells is particularly aware of the social conditions that affect the lives of her early primary students. Her work on neighbourhood began when developers moved in to gentrify the area surrounding the school.