ABSTRACT

The earlier chapters dealt with the theory of value or price theory as it pertains to the

product market. The emphasis was on the analysis of consumer demand for a good or

service and producer supply of goods and services. In essence, it was the study of the way

in which equilibrium was achieved in the product market based on supply and demand

analysis. This equilibrium gave the optimum price (or market value) of the product and

the optimal quantities.