ABSTRACT
For The Generation Of Young Designers who have just graduated from design programs—or are going to graduate over the next several decades—designing is a very different process than it was for their predecessors. Past generations of designers were able to use themselves as a measure for the devices, communications, and enclosures they developed. This premise for design activity I will call designing for the “self.” Simply put, this axiom is based upon an assumption that if it’s good enough for me it should be good enough for other people. For several generations, from the end of World War II through the fifties and into the sixties, this attitude, this premise for design activity was a workable assumption. My generation of designers was a part of the baby boom—a spike in a population curve of Americans that were buying homes, products, entertainment, travel and all the things an increasingly productive America could set forth on the table of America’s movable feast. But, no more!
