ABSTRACT
Another type of report written by public relations professionals is the annual report. Annual reports review the financial performance and accomplishments of an organization in a given year, and define strategic direction for the future. For-profit companies that trade stock publicly are required by law to produce specific financial information for their shareholders, investors, and the financial community. This information often is included in an annual report, which can double as a promotional tool written with stockholders, employees, and other key publics in mind. Not-for-profit agencies are not obligated to produce annual reports. Many do, however, because of increasing public scrutiny of charitable groups and how they spend fundraising dollars. The annual report is a way to build donor confidence in their cause and their financial management.
